From Bangkok to Phuket, Pattaya, and Chiang Mai, Ayasan is leading a transformation in home service standards across Thailand. With professional Japanese-style service quality, Ayasan is winning the hearts of Thai families and expanding rapidly in Southeast Asia.
What began as a small idea in Bangkok has grown into a powerful force shaping the domestic service industry across the region.
Ayasan believes that true quality and attention to detail can genuinely improve people’s daily lives. From housekeeping to babysitting and elderly care, Ayasan transforms essential household tasks into accessible, professional services.
Expansion to 5 countries and over 100,000 registered workers in just a few years
Since its founding in 2013, Ayasan has grown at remarkable speed. Today, it has over 500 employees and more than 100,000 registered workers. The number of users has doubled in just the past two years.
Ayasan’s ambitious goal is to operate in 9 countries with 13 branches by 2025 — positioning itself as the “Grab of home services.”
Japanese standards meet advanced technology
Ayasan is not just sending people to clean homes — it’s delivering quality.
With thorough screening, training systems, and proprietary AI matching technology developed by its in-house engineers, Ayasan ensures speed, reliability, and trust for both customers and workers.
Founder and CEO Kotaro Ise, who previously worked at global companies like Walt Disney and Marriott, says:
“We want Japanese-style service to become a natural part of daily life across Asia.”
A $150 billion market, and Ayasan is taking the lead
The home service industry in Southeast Asia is valued at over $150 billion, with cleaning services growing at 15% annually and babysitting alone worth $30 billion.
Ayasan’s strategy is built on three pillars: quality, human resource development, and technology.
Its sub-brand “Ayasan Cares” focuses on elderly care, offering specialized products through its online store and doubling its customer base in the senior market.
Tourist cities booming: 200% monthly growth in Phuket and Pattaya
Ayasan entered Thailand’s tourist market in 2024, offering short-term babysitters and elderly care in places like Phuket and Pattaya.
The result? Explosive growth of 200% per month — and a new Chiang Mai branch set to open in 2025.
Trusted by over 1,000 corporate clients
Ayasan serves not just households, but over 1,000 corporate clients including Kasikorn Bank, Betagro, FedEx, lululemon, Coca-Cola, Canon, embassies, and top startups like FlashExpress and Gowabi.
Why do they choose Ayasan? Efficient systems, trustworthy teams, and consistent service delivery.
The future of work: What AI can’t replace
CEO Kotaro Ise states:
“No matter how smart AI becomes, there are jobs only humans can do. That’s the mission of Ayasan.
We’re not just finding jobs — we’re redefining the meaning of human work.”
Ayasan is now looking to build cross-border labor solutions, such as helping Thai workers gain legal, quality jobs in Japan.
Next step: Human + Robot = Hybrid Service of the Future
Ayasan is developing a hybrid service model combining humans and robots — preparing for a future where smart robotics becomes part of everyday life.
A world where humans and technology work together in harmony is already on the horizon.
Company Information
- Company: Ayasan Holdings Co., Ltd.
- HQ: 26/2 Sukhumvit 61, Khlong Tan Nuea, Wattana, Bangkok
- Founded: January 2013
- CEO: Kotaro Ise
- Phone: +66 2-714-2116
- Email: support@ayasan-service.com
- Website: https://ayasan-service.com
Regional Service Pages:
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