A Burgeoning Market and Ayasan’s Rapid Rise
Experts estimate the Southeast Asian home services market to be worth around USD 15 billion, with cleaning services alone growing by 15% annually. The babysitting segment further adds up to USD 3 billion, illustrating massive demand for reliable, high-quality care. Against this backdrop, Ayasan has successfully seized the opportunity by doubling its user base in just two years, extending its reach across nine countries—including Indonesia, Japan, Thailand, Vietnam, and Laos—and targeting further expansion to Singapore, Malaysia, Cambodia, and the Philippines by 2025.
“Our strength lies in balancing the quality management expertise of a Japanese company with a comprehensive talent network across Asia,” says CEO Ise. His leadership credentials include tenure at Walt Disney and Marriott International, experience that served as the blueprint for Ayasan’s vision of creating “a world where blue-collar workers can shine.”
Delivering Japanese-Style Quality at Scale
Ayasan stands out by blending traditional Japanese service excellence with local market know-how. The company has built a robust talent development system designed to train and certify staff in various service areas—from housekeeping and babysitting to senior caregiving. This approach has led to the formation of a 50,000-strong specialized workforce, each member committed to delivering the meticulous standards that Japanese businesses are known for.
Expanding Footprint and Diverse Clientele
While Jakarta remains its flagship market, Ayasan is already gearing up to launch in Bali, eyeing exponential growth in the region’s hospitality-driven environment. Beyond consumer services, the company’s corporate segment is thriving—with over 1,000 clients such as FedEx, lululemon, Coca-Cola, and Canon. The firm is also winning business from embassies and fast-growing startups like FlashExpress and Gowabi, reflecting Ayasan’s exceptional track record for both reliability and flexibility.
Embracing Technology and Looking Ahead
Ayasan’s mission to empower daily life services with next-generation tech sets it apart. “Even in the age of AI, the value of services that support people’s day-to-day lives will never diminish,” says Ise. To reinforce this point, Ayasan has assembled an in-house IT engineering team that is currently developing an AI-powered matching system, poised to revolutionize the way clients connect with service professionals.
Looking beyond Indonesian borders, Ayasan is planning cross-border personnel dispatch to Japan, streamlining overseas employment opportunities for its staff. This strategic move cements the company’s reputation as a regional powerhouse dedicated to lifting the standards of home services across Southeast Asia.
Seeking Strategic Partnerships for the Future
With the Southeast Asian home services market projected to exceed USD 30 billion by 2030, Ayasan is exploring opportunities for collaborations with investors to fuel its next phase of expansion. This ambitious vision aligns perfectly with the region’s rapid economic development, drawing increasing attention from stakeholders who recognize Ayasan’s proven track record and sky-high growth potential.
Company Overview
Company Name: Ayasan Indonesia
Headquarters: Sudirman 7.8, Level 16 Unit 1 & 2, Jl. Jenderal Sudirman No. Kav 7-8, RT.10/RW.11, Karet Tengsin, Kecamatan Tanah Abang, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10220, Indonesia
Established: January 2013
CEO: Kotaro Ise
Contact Information
- Phone: +62-878-1999-9193
- WhatsApp: +62-878-1999-9193
- Email: support@ayasan-indonesia.com
- Website: https://www.ayasan-indonesia.com
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